Having worked closely with PAG on their trade communications and past campaigns we were asked to develop a strategy for their turn-of-year campaign.

A theme was developed around ‘Love is in the air…’ complete with Valentine's cards that folded out into a handy poster that managers were encouraged to display. We also designed wobblers agents could attach to their computer screen reminding them how to win!

Supporting ads were designed for inclusion in key travel publications alongside banners for use on PAG’s trade websites and e-newsletter communications.